Moschino Cheap & Chic Fall 2010 | Milan Fashion Week
To celebrate the opening of Maison Moschino, the company's new hotel in Milan's Viale Monte Grappa, Rosella Jardini and her Cheap & Chic team changed up their show format, flying in British pop sensation Pixie Lott to perform and enlisting Italian actress Asia Argento to deejay. In other words, this was trademark Cheap & Chic: nothing too serious, full of fashion in-jokes, and contagiously upbeat. To wit: The last model out sashayed by in a spangled shift dress with big block letters that read: "Fashion must go on!" Just in case it doesn't, though, it was a clever move for Jardini and co. to branch out with this new hotel. -style.com-
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